Facebook Viral Reach Down

We believe that everyone should know and read this to be aware of what facebook is doing. The problem is that recently we noticed our facebook page reach is down by a lot. More specially the viral reach.

What is viral reach?

The number of unique people who saw this post from a story published by a friend. These stories can include liking, commenting or sharing your post, answering a question or responding to an event.

What does this mean?
Friends of fans are not being reached by pages you like or your posts. Let’s look at some statistics.


big change facebook metrics 1 600x187 Is Facebook Viral Reach Down? A Problem Spotted in Insights

So let’s focus on 6/10/12, the reach was almost 90% of fans.

Now let’s look at 8/29/12, the reach went down by a lot.

Why did the reach go down?
That is due to facebook wanting you to pay to promote your posts. Yes, they want you or pages you like to spend the money you don’t have just to reach your friends. Not everyone has the money to do so.

We encourage sharing your posts, friends, and pages you like. Will this help? Maybe we will find out if you start sharing!

Read more about this here.

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