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Indian Motorcycles Plans To Show Up In India And China

The 2013 has been a big year for Indian Motorcycle and Harley Davidson. However, I do believe that Indian steered up some of the fame from Harley Davidson 110th Anniversary. As we get close to the release of new Indian Chief in 2014, Indian does not plan to stop just there. They are currently planning out their move to Indian and China. What we were not expecting is for them to make the move so soon. Under the management of Polaris, Indian is looking to catch up to Harley and steal more than half of Harley’s market. We all know that Harley has a strong presence in Indian and has been there already for 3 years, and is starting to make couple of Harley models in India.

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Indian Motorcycle Marketing Strategy

I wish I could re-blog Cyril Huze blog post about Indian Motorcycles Marketing Strategy, but I can’t. So I am going to copy it, all credits go to Cyril Huze Blog. Pictures are provided by Cyril Huze Blog.

Enjoy! This is worth the 5 minutes of your time to read this article. It will give you perspective of Indian Motorcycles Vs. Harley Davidson.

Cyril-Huze-Indian-Ad-1

 

Choice is coming to American motorcycles. Are you of the Harley-Davidson or Indian Motorcycle type? Of both? It is my opinion that the motorcycle industry needs another high profile American motorcycle brand and that the Indian launch will positively disrupt the market, growing our industry, creating a healthy competition primarily with Harley-Davidson and marginally with other V-Twin brands, American or foreign.

Let me first mention that all decision-makers and strategists involved in the Indian Motorcycle re-launch – I talked several times to most of them – have the highest respect for Harley-Davidson. They also know that by offering very soon another American choice to bikers they are going to re-activate the pre-1953 rivalry, both on the road and on the track. I don’t know anyone, biker or professional from the industry complaining about an up-coming competition between the two brands.

During the last 50 years motorcycling has become socially respectable. In the ’90s, for whatever reasons (I may develop this topic in another post), the upper class of lawyers, doctors, real estate developers, dentists, etc started to ride expensive Harleys, playing the biker outlaws on weekends and during a couple of big rallies like Daytona and Sturgis. Harley-Davidson sold a lot of bikes to them until many Rich Urban Bikers looked for other ways to have fun. Then in 2008, the US recession hit hard with Harley-Davidson realizing that its core clientele was soon getting too old to ride, and started courting not only younger potential bikers, but also pursuing all sort of hobbyists in many social categories, either women, Latinos, blacks. In addition, Harley started  focusing its efforts on foreign markets like Asia to compensate for what Harley sees as a very low potential for growth in the USA, probably for the next 10 years. It is well known that many core Harley bikers, right or wrong, feel alienated by Milwaukee’s last years strategy (and it includes foreign made parts assembled on its “American” motorcycles) and would abandon Harley for another American brand like Indian if the opportunity was given to them…

Cyril-Huze-Indian-Ad-2

In this context, can Polaris seriously compete with Harley-Davidson with its new Indian model(s)? No denial that Harley is and will remain a legend. But the Indian brand remains iconic around the world despite the fact that the final production run of the final genuine Indians (the Blackhawk, a version of the side-valve 80-inch Chief) came in 1953. Also despite several failed attempts to re-launch the brand. After 60 years of “silence”, in terms of “good will” towards the brand, Indian is at least as powerful, if not more, than Harley is. With the right bikes, it says a lot about the potential of Indian to rival with Harley-Davidson motorcycle and biker gear offering.

Indianengine1      Indianengine2

The marketing and advertising gurus handling the Polaris launch of the new Indian motorcycle(s) are acutely aware that relaunching such an icon can be tricky. Expectations are so high… Success will depend on the bike(s) themselves (design & technology), on their price(s) and of course on the way Indian establishes its marketing position statement versus the competition. Credibility? As of today, especially after unveiling the brand new Thunder Stroke 111, Polaris has already convinced the motorcycle industry, media and the vast majority of bikers that they understand the culture, are able to offer an Indian engine “honoring the past and powering the future.”. Succeeding, as Indian says “at capturing the iconic design and styling aspects of the 112-year old brand’s most historic models and fusing that heritage with state-of-the-art technology and progressive design elements.” Price of its new model(s)? I guess we will know soon, and it will affect the percentage of people jumping ship right away for Indian (By the way, how many have already postponed a new or used Harley purchase until the new Indian is unveiled?) Marketing and advertising strategy? It is evidenced by the 2 new Indian Motorcycle ads illustrating this article. Who is going to ride the new Indian? 1- All those who identify themselves as core bikers, not hobbyists (ad number 1). 2- All those who stand apart, who want to challenge the status quo, who understand and live the lifestyle (Ad number 2) 3- All those who, since a long time and for whatever reason, wish to have an American brand alternative to Harley-Davidson…

indian-motorcycle-story

So, will Polaris take in a couple of years with its Indian Motorcycle brand a very significant share of the Harley-Davidson domestic market? Now is your turn to tell me and all readers: which brand do you identify yourself the most with (look again at the 2 ads I feature); your overall thoughts about Indian’s product/marketing/advertising strategy; what do you feel Indian’s chances are to succeed; and if you are a Harley or V-Twin motorcycle rider, if you would be willing to switch right away for the new Indian motorcycle to be unveiled in a few months, or purchase one as a second bike.

The Enorm V3 Bullet eBike Looks More Like A Motorcycle?

Since some time now companies have been completing in who has the ability to bring green into their rides. Mostly those are new start-up companies that feel if they can produce an eco bike that it will grab attention from Harley or Indian. However, this will not happen for the next 10 years probably. We have seen plenty of e motorcycles in the makes from different companies. However, we did not see Harley, Indian, or Victory motorcycles hit the green transportation trend. Even though the green bikes are able to do 62 miles on 1 charge, it won’t be for long time till they get popular.

Enorm V3 Bullet eBiker Looks More Like A Motorcycle?

If the companies hit that stage where on a single ride you will be able to enjoy the journey, speed, sound, vibration etc than the e motorcycles will be a success. For riders that ride Harley, Indian, or Victory motorcycles it will be a hard switch to the e motorcycles.

The V3 Bullet stylish design allows it to have huge 24 inch in the back wheel, and 26 inch in the front wheel, giving the motorcycle bold look. The rumors have been that the Enorm V3 is going to come with a Smartphone, but so far there is no insights if it will be a Smartphone like iPhone, Galaxy or their own branded phone. The top speed has not been revealed for V3 Bullet yet. The asking price for Enorm V2 is around $5,200 but you can bet that the V3 won’t be cheap for an e motorcycle.

New Indian Motorcycle Engine Will Be Revealed

I was browsing some of biker communities and I have stumbled on our friend Cyril Huze blog. We have been hearing a lot about the new Indian Motorcycle engine. However, no one has the details of how it will look or work yet. All we were able is to hear the engine on iPhone or Android devices. The new Indian Motorcycle engine will be revealed to the public at Daytona Bike Week. Yup, the Daytona Bike Week has just got even better. The official day is Saturday, March 9th, at 9:00 p.m. Eastern Time at the Dirty Harry’s bar on Main Street in Daytona Beach.

This event will be the one everyone will remember about Indian Motorcycles. The new era of Indian Motorcycle begins. Remember when at the beginning of the year we wrote a post about 2013 being the Indian Motorcycle year? Well, so far it is that way and Indian Motorcycles does not plan on just stopping there.

Mark Saturday, March 9th in your calendar today!

Hear What's New

15th Anniversary of Victory Motorcycles

So as I have mentioned before we are really excited to go to the International Motorcycle Show in New York City this weekend January 18-20. Victory will introduce its 15th Anniversary Limited model to the public on Friday, January 18, at 6 p.m. EST, at the Jacob K. Javits Center. It was only 15 years ago when the first Victory motorcycle has showed up on the market. As I have mentioned before there is a lot more to see at the International Motorcycle Show in New York, come and check it out! I hope to bring in some amazing pictures for Monday. I will be attending the show on Saturday, and hopefully will not miss 15th Anniversary Victory motorcycle.

Victory Motorcycles is only 15 years young and just getting started.

*Quick off topic, Indian Motorcycle will be showing of their new motorcycle and they want you to come down to listen of the motorcycle start its engine. The times are available at the International Motorcycle Shows.

You might also want to get familiar with “Motorcycle Shows” post we did previously.

Futuristic Indian Motorcycle Concept

Interesting article showed up on Google when I was searching for what to blog about today. The search term I type in was Indian Motorcycle and Polaris. We have been hearing a lot lately about Indian Motorcycles returning with a big bang. The new upcoming models of Indians are going to be lighter, more powerful, and cheaper. Would this mean a new look for Indian motorcycles? Probably; a student Wojtek Bachleda has his own idea of Indian motorcycles future, and the maybe new generation for motorcycles. The presented model by Wojtek Bachleda has nothing to do with the preparation of Indian motorcycles for 2013. The way that Bachleda takes the future, trends, and heritage of Indian motorcycles shows his vision on what the next generation of Indians should look like.

Check out our post “2013 Year of Indian Motorcycles?

Indian Motorcycles Concept by Wojtek Bachleda

Indian Motorcycles Concept by Wojtek Bachleda

2013 Year of Indian Motorcycles

The oldest motorcycle brand founded in United States is Indian Motorcycles. Indian invented the v-twin motorcycle engine. Will this be their year that everyone will be talking about them? I have heard a lot of rumors about Indian Motorcycles what they have to bring in 2013. Don’t know how many of them are true, but we will find out soon. I believe that 2013 will be the year of Indian motorcycles and that it would potentially do better than Harley Davidson. What do you think; can Indian motorcycles steal the spot from Harley Davidson in 2013?

Indian Motorcycles

Announcement from Indian Motorcycles

So does anyone have any inside scoop on what will be the announcement? So far what I was able to find is that they have plans for International Motorcycle Show in Long Beach, California. The show is from December 7th to December 9th. At the show Indian Motorcycle is supposed to make big announcements and reveal the limited model of 2013 Indian Motorcycle, which pays tribute to Kings Mountain era of motorcycles. It is worth going to see the show, because it will include vintage motorcycles, like Burt Munro 1920, Indian Scout which broke under 1000cc land speed record in 1967 at Bonneville, and its fame from “The World’s Fastest Indian” movie. Don’t wait get your hotels booked today!

Maybe the announcement is limited Indian Motorcycle? What do you think?

Chief Vintage LE 2012  Indian Motorcycle Announcement

Chief Vintage LE 2012 Indian Motorcycle Announcement

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